Future Trends

The company operates a wide distribution network so that Mr Brown is in every corner of the Island.  It is found in Kiosks, supermarkets, hypermarkets, convenience stores, malls, bakeries, petrol stations, and army camps.  The product is promoted extensively through radio, selected TV channels, pisas and superpisas. Promotional events also take place in colleges, university campus, shopping malls and other selected points of sales.

In early 2012, the company has also introduced the Mr. Brown page in FaceBook, where it gives full information on events carried out, new products introduced in the market, interactive activities through various competitions. Users have the opportunity of participating and win various gifts such as, i –phone, i-pad, i-pod, and TV’s sets. In the period of 6 months 7000 fans were registered.

The King Car also, invested in establishing a chain of Mr. Brown coffee shops in Taiwan. Consumers have the opportunity to enjoy hot or cold coffee drinks in a nice and relaxed environment. Internet facilities are available as well as a quiet room for studying. The company’s plan is to establish such coffee shops in other markets also, such as EEC countries.